BlueCrest Group

Building enduring brands
across America

A portfolio holding company operating four distinct businesses — from handcrafted furniture and professional lighting to digital platforms and mobile apps.

4
Businesses
$11M+
Combined Revenue
15+
Years in Market
4
Apps in Development

Who We Are

A founder-led group with a long-term view

BlueCrest Group invests in and operates businesses built for the long haul. We look for products that serve real needs, categories with room to grow, and teams who care about what they make. Our portfolio spans consumer goods, digital marketplaces, and mobile technology — held together by a shared commitment to quality and craft.

Our Portfolio

Four businesses, one group

Each company operates independently with its own team and focus, backed by shared infrastructure and central leadership.

Black Oak LED website

Black Oak LED

Professional LED Lighting

High-performance LED lighting for outdoor enthusiasts, off-road vehicles, and working professionals. Black Oak LED is BCG's flagship business, known for quality optics and rugged, field-tested products built for real conditions.

Direct to Consumer Outdoor & Off-Road LED Technology
Artisan Born website

Artisan Born

Solid Hardwood Furniture

American-made solid hardwood furniture — walnut, white oak, maple — crafted by named artisans in our own workshop. From lumberyard to living room, Artisan Born is the story of furniture built to last generations.

Direct to Consumer American Made Hardwood Furniture
Hunting Locator website

Hunting Locator

Land Lease Marketplace

The trusted platform connecting hunters with landowners across the United States. Hunting Locator has served the hunting community for over 15 years, offering a subscription-based membership to browse and contact properties available for hunting leases.

Subscription Marketplace Hunting & Outdoors Land Access
📱
Apps for iOS & Android

App Division

Mobile Apps for Niche Communities

A growing portfolio of iOS and Android apps built for enthusiasts and professionals — from offshore fishing intelligence to document scanning and beyond. We build subscription-based tools that solve real problems for focused audiences.

iOS & Android Subscription Apps Niche Markets

How We Operate

Built on a few simple principles

The way we run BCG is straightforward — and the same across every business in our portfolio.

01

Long-term thinking

We build businesses to last. That means investing in the right infrastructure, the right people, and the right products — even when the short-term path would be easier.

02

Quality over volume

We'd rather do fewer things well than spread ourselves thin. Each business in our portfolio is there because we believe in the product and the market.

03

Empowered teams

Each business has a leader with real authority, a team, and a budget. We delegate decisions to the people closest to the work.